- An East Bay Yoga studio wanted to provide better service for its members: it chose a blog to create a community ’voice.’ The studio’s blog not only provides teacher and class information but also acts as the venue for an exploration of the studio’s Yoga philosophy.
- A small food catering company chose a wiki – an informal online bulletin board — where customers and caterers exchange suggestions about menus, food preparation and presentation at parties and events.
- A Real Estate Appraiser with over 20 years experience, selected a simple web site to act as an online brochure.
- A Ceramics artist uses a web site to describe her work and she uses Google search engine tools to bring potential customers to her studio.
- A student tutoring and test preparation franchise wanted to improve interaction between students, tutors, and parents. It selected a wiki as a kind of place where anyone can add academic information or test preparation suggestions and advice.
- A local coffeehouse needed to differentiate itself from the national and regional coffee ’chains.’ By using a blog, the coffeehouse not only established its voice as a contributor to local causes but also became known as a place for local writers to give readings; thereby increasing its business two-fold.
- A freelance graphics designer uses a simple, single-page web site to display some of her work and to describe her qualifications in order to attract customers to her ‘Creating better Power Point presentations‘ service.
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